Radmila is a real people’s person and has dedicated her life to improving communication between people and inspiring them to reach potential in their skills. Radmila is a co-founder of Generation Why Not – non-profit organization for impact-driven volunteering and Brand Up! – strategic communication agency. Originally from Belgrade, Serbia, she also lived in USA, UK, Austria, Thailand and currently resides in Brussels, Belgium. For over 15 years she has been working in the fields of talent management, organizational development, corporate communications and strategic marketing and branding both in public and private sector. She was a Training and Development Specialist with a number of reputable institutions such as UNDP, CRS Europe/Middle East and Wrigley West Balkans. Certified trainer and coach of ‘Life Journey Map’ - values-based career coaching method.