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PECOS4SMEs Ready to Offer Personalized Training on Cross Border e-Commerce

PECOS4SMEs project is ready to Offer Personalized Training on Cross Border e-Commerce
PECOS4SMEs aims to boost SMEs’ e-Commerce potential increasing turnover from cross border sales, while reducing their operating costs. SMEs will have the opportunity to implement e-Commerce strategies addressing their needs, in order to fully exploit the benefits deriving from the use of the Internet as a revenue channel.


The benefits for SMEs from the adoption of e-Commerce as a business strategy are the following:
-  Reduction of operational costs: The online business is available 24/7/365, having no demands of additional manpower; moreover, Marketing and Advertising costs are significantly reduced.
-  Expansion of the customer base: Due to the expanded geographical reach, the on-going online availability of the business and the increased visibility through the implementation of Search Engine Marketing, more customers are reached at the same time.
-  Customer loyalty: E-Commerce elements such as word-of-mouth, online experience, direct information etc. help further the business to build a strong brand name, thus strengthening customer loyalty.

How to benefit from PECOS4SMEs?
SMEs will reap the benefits of e-Commerce, by implementing a personalised training programme focused on cross border e-Commerce strategies, capitalising on the use of social media to approach consumers, SEO/SEM techniques and tools and the adoption of features that will make their websites friendlier to the foreign consumer.


Associated member: EUROCREA Merchant SRL
Published on 15-05-2014 00:00 by Raffaele Buompane. 2632 page views

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