LikeU, a startup hosted at Ruta N Centre of Innovation and Business, EBN member based in Colombia, has received seed capital of 100,000 USD from Gray Matters Capital’s coLABS, specialising in investing in an early-stage and gender-focused portfolio.
LikeU is revolutionising livelihood opportunities in Latin America, particularly for women and persons with disabilities, by offering online training, skills certifications, and well-paid salaries through part-time telecommuting jobs. Telecommuting creates more flexible positions for women who need to balance domestic responsibilities with the need to contribute to their household income.
The investment from coLABS seeks to promote LikeU’s growth by allowing the company to boost its corporate partnerships and improve its online platform to automate the entire recruitment process.
Juan Esteban Rincón, Founder and CEO of LikeU, commented:
“We believe that people do their job best when they enjoy their work and are happy. We support women by creating new employment opportunities, strengthening families through acknowledging the need for balancing domestic responsibilities, and pushing towards a more inclusive and equal society. As a company, we align with coLABS’ desire to help change the gendered status quo. We are constantly innovating, always with an eye on quality of life for our clients and quality of services offered to our companies.”
Anna Cable, who co-leads the portfolio expressed her enthusiasm about adding LikeU to the portfolio:
“We are thrilled to add LikeU to our growing portfolio. We are energized by the incredibly talented entrepreneurs who are solving challenges faced by women across the world, and we’re excited to support their growth.”
The next coLABS investment cycle will occur in October and is open to global applicants.
Entrepreneurs who are passionate about changing the lives of women and girls at scale should visit the coLABS website for information on investment criteria and how to apply for funding.
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