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Succeed in SE-Asia's 2.0 Markets – Green Technology Industry in Malaysia

From 11:00 to 12:00
Location: Webinar, Online

Free-of-Charge, No Special Equipment Needed

Friday, 7th October 
11:00 - 12:00 Brussels time / 17:00 - 18:00 Kuala Lumpur time 

The EU-Malaysian Chamber of Commerce and Industry (EUMCCI) in collaboration with South-East Asia IPR SME Helpdesk welcomes everyone to participate in a webinar session that discusses business opportunities for EU SME's in the green technologies sector in Malaysia. In particular, the webinar highlights how proper and timely IPR registration and management leads to business success within the Green Tech sector. The expert presentations will touch upon the following topics:

  • A snapshot of the Green Technology industry in Malaysia 
  • Governmental procurement and its processes 
  • Potentials for EU expertise in Malaysia 
  • Overview of the IP landscape in Malaysia 
  • Key IP considerations before entering Malaysian market 
  • Case studies 

On 7 October 2016 from 11:00 am-12:00 pm Brussels time, we welcome you to join the South-East Asia IP Expert Mr. Philippe Girard-Foley and EUMCCI Green Tech business advisor Mrs. Norma Mansor for a webinar session "Succeed in SEAsia’s 2.0 Markets – Green Technology Industry in Malaysia".

Background: Green Technology Industry in Malaysia

Much has been said and written about Asian markets, but predominantly on China, Japan and Singapore. Often only marginally mentioned are their intense competition, market saturation and weakening growth rates. However, Asia has far more to offer than only three countries.

While proving their solid economy during the Asia Financial Crisis ’97 and Subprime Crisis ’09, Malaysia is straight on its way to becoming the third and largest developed country in Southeast Asia.

Key to advancement is a welcoming attitude towards technology developers and manufacturers. More specifically, the governmental plans point out to establish Malaysia as the green technology hub among the member countries of the Association of Southeast Asian Nations (ASEAN).

However, several institutions and market reports identify a lack of local industry capacity. It is intended to overcome the obstacle by attracting high-tech pioneers with generous incentives in order to facilitate a knowledge transfer.

In doing so, seeing Asia's market as entirely production market is outdated. ASEAN is a 2 trillion US dollar market with more than 600 million people. Asia's 2.0 markets describe the shift from "Made in Asia" to “Made for Asia" and recognises the growing economic strength of the region.

EU firms can thereby profit from Malaysia as the minimal risk option for foreign direct investments especially in the green technology sector by utilising the country as hub to the entire ASEAN region.

To register, please fill out the registration form or send an email to including your name, company profile and country. 
We are looking forward for your participation in the webinar. 

Published on 06-10-2016 00:00 by David Tee. 1672 page views

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