Medimaging Integrated Solution, Inc. (MiiS) is a start-up company that gathers high technologies and intelligence that commits cutting edge products to design. They design and manufacture digital hand-held medical imaging devices, in particular diagnostic scope sets that includes digital eye-fundus cameras, otoscopes, dermatoscopes and endoscopes. The products cater to hospitals, clinics, health examination units and telemedicine and their product development and technology research is carried out in close cooperation with hospital centres, research institutes and contract research organisations.
The MiiS business model follows an own-brand sales and original design manufacturer (ODM) service for different sales territories and segmented markets and has its own GMP and ISO factory in Taiwan. They are focussed on R&D, manufacturing, and total quality control and are continually on the look out for contract agents and wholesalers who to extend their product platform in both global or domestic markets. Their business model includes providing a service to ODM customers who have an established brand presence in their sales territories.
MiiS had its own share of problems starting out and being in the hi-tech medical space they faced a few additional hurdles. The first was creating a working and innovative business model that leveraged their core technological capabilities. The start-up was faced with getting medical device certification and then getting clinics to test their products - for which they had to find inroads into the national resource from the hospital research center. And of course, the push that was needed on the global marketing and branding front was a huge challenge.
The Incubator Advantage
The incubator provided the young company with the best test-bed for new technologies and helped integrate local business resources with academic capabilities - thus providing a comprehensive set of services for this fledgling venture. The Innovation Incubation Center of National Chiao Tung University (NCTU IIC), is well known for being the premier institution in science and technology and as a result it has an outstanding alumni in the high-tech space. It has a well-established culture of entrepreneurship that offers enormous support entrepreneurs who make the grade to the incubator. Additionally, in recent years, the NCTU incubator has recruited a highlly experienced management team that has build up the value-added services and activities related to business development - a bonus to any new business trying to get off its feet.
The idea and concepts that launched the companies innovative products dates back to 2008, when a research project was developed in the laboratory of the National Chiao Tung University in Taiwan. The team consisted of engineers and sales personnel from the IT industry, and doctors and researchers in the medical field. The mission was to provide a total solution integrated with clinical, optical, mechanical and electronic engineering for the digital medical imaging device. Since then their factory has been approved by GMP and ISO quality systems and the product certificated by the American FDA and European CE. Currently they are looking at new product development and sales promotion. And the incubator continues to play a part in their success.
Where to find us
1F, No.7, R&D Rd. II,
Hsinchu Science Park,
Hsinchu, Taiwan 30076,
Innovation Incubation Center of National Chiao Tung University (NCTU IIC)1A2,
No. 1 Lising 1st Road,
Hsinchu City, Taiwan,
Published on 14-10-2012 15:00 by David Tee. 1749 page views
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