Business Region Göteborg AB is a non-profit company that works to strengthen and develop trade and industry in the Göteborg region. The goal is to contribute to strong growth, a high level of employment and diversity in trade and industry in the region.
The company represents the 13 municipalities that form the Göteborg region. The business region cooperates closely with municipal trade and industry leaders together with and on behalf of companies in the region. The history of Business Region Göteborg dates back to 1977, when the Trade and Industry Development Agency was established.
Business Region Göteborg focuses its efforts on the following specific areas: business development, projects promoting clusters and industries, marketing the region nationally and internationally, creating and collaborating with international networks, providing service and advice to investors and newly established companies in the region.
In the area of Business development Business Region Göteborg offers small and medium-sized companies a business development programme for sustainable and profitable growth.
Expedition Forward is a business developmeent programme designed for leaders of companies that have a potential to grow in international markets. The programme mainly focuses on companies from any sector that has between one to 249 employees. The projects help business managers to analyse their companies to facilitate their future development and growth. They are provided support in their role as company leaders, to develop long-term strategies for their firms.
The programme gives leaders courage, inspiration and competence in mainly four areas: Leadership, Organisation, Marketing, and Sales management.
For promoting and developing clusters Business Region Göteborg has developed a model that is used in various projects.
The model is used to:
- discover and capture opportunities for business development,
- formulate ideas and concepts,
- generate initial resources,
- analyse needs and opportunities for development,
- create networks for synergies to enable the network to create gross resources,
- establish a dynamic process, phase out, transfer and hive off.