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UP2GO more than a car pooling APP made by #WomenInTech

In the month of the Women, the highlight on the entrepreneurs of the month goes to a startup made by five WomeInTech from different sectors but with the same objective: “when we have an idea, we must test it”

Up2GoUP2GO is an APP that share rides between people belonging to the same company or leisure communities to improve environmental and economic sustainability for transportation in a simple, safe and enjoyable manner. 

The Challenge

Elena Salsi together with other four entrepreneur women, Micaela Prati, Irene Pipola, Manuela Bini, Mariella Mannino, decided back in 2012 that there was a lack of cooperation on sharing transport from workers within the same company. They talked with people from the public and private sector and they decided there was indeed a need to allow communities of people to move with the same kind of times schedule and routes.

Their story

UP2GO has been founded in September 2013 by five women passionate about technical and social innovation projects that can impact the life quality. During 2014 UP2GO was developed as a car pooling service for communities who commutes each day on short distances. In 2014 two pilots were started and conducted. In 2015 UP2GO participated to an acceleration program held by Unione Industriali of Reggio Emilia and LuissEnlab in Italy. In 2016 UP2GO started the commercialization phase. In this year as well, UP2GO took part in the WeHubs Ideas Competition, being the final winner at the “Enterprising Women in Tech” Event held in Brussels.

The solution

UP2GO is an application for iOS, Android and Windows systems designed to manage in a smart way short distance trips within communities of people with same kind of time schedule and routes. The same tool is available by web platform too. After the login the driver create a trip scheduling the route, day and time. A passenger can see the driver scheduling and send an instant request by push notification. A chat system is available within the App. At the moment the product is mainly B2B oriented and is proposed to the companies as a welfare tool improving economic, green and social indicators.  UP2GO is used to comply with requirements for Corporate Social Responsibility, is customizable including setting of the corporate brand identity and allows intermodality connection with other existing sustainable mobility solutions.


WeHubs is the first European community, powered by Startup Europe, that connects business ecosystems and provides them with mentoring tools to support women entrepreneurs in the digital sector.

Published on 01-03-2017 00:00 by Marta Gomez Andres. 3289 page views

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