Reina’s two-decade experience is in the planning, development and implementation of communications and public relations strategies across multiple sectors in Lebanon and the UAE. She joined Berytech in August 2017 as the head of communications and outreach.
She last served as the head of Marketing Communications at the American University in Dubai, a department she established. In this role, she interfaced with CEOs, heads of state, and leading international political and business figures, worked on strategic plans, developed policies and procedures, as well as consulted with the senior administration and governing board on communication and outreach.
Previously, as an Account Director in one of the leading Public Relations agencies in the Middle East, she consulted, advised and managed several client portfolios from different sectors. She gained broad experience in advertising and branding, crisis management, event management and media relations.
Reina started her career in media, where she worked with leaders in the market including Arab Ad, The Daily Star and Lebanon Opportunities.
A global citizen at heart, fluently speaking English, Arabic and French, she was born in Lebanon and raised between France and Saudi Arabia. She is a graduate of the Lebanese American University in Business Marketing. She spent a decade in the Gulf before returning to her native Lebanon in 2017.
Living and working in different countries has allowed her to gain a certain openness and understanding of how communities function as a whole within their diversities. She is a firm believer that employees are the best advocates of any company and is now working on making sure Lebanese entrepreneurs have everything it takes for their shot in the spotlight.
In her spare time, Reina is a passionate baker of all things sweet. You can taste her desserts first hand if you pass by the Berytech offices on Mondays.