Reina currently serves as the head of Communications and Outreach at Berytech.
Her experience is in the planning, development and implementation of communications and public relations strategies across multiple sectors in Lebanon and the UAE.
She last served as the head of Marketing Communications at the American University in Dubai (AUD). Achievements during her tenure at AUD included establishing the Marketing Communications Office. In this role, she interfaced with CEOs, heads of state, and leading international political and business figures, worked on strategic plans, developed policies and procedures, as well as consulted with the senior administration and governing board. On a regular basis, she developed content for the bi-annual magazine, press releases, articles, website, social media, marketing and advertising material, as well as the official catalogs.
Previously, as an Account Director in one of the leading Public Relations agencies in the Middle East, she consulted, advised and managed several client portfolios from different sectors including Public Affairs/Humanitarian, Tobacco Industry, Luxury, Media, Retail, Telecommunications, Automotive, Finance, Real Estate, and Entertainment.
Her personal plans brought her back to her native Lebanon in May 2017 where she has been sharing her diverse experience as a consultant for a startup company launching a mobile app. She joined Berytech in august 2017.