Diana Jungmann is founding partner of 14Bisnsess, a consulting company specialized in innovation, design and strategy. Is an expert in bioeconomy, intellectual property (IP) and innovation. A senior professional with solid academic qualification and business skills with unconventional career path and broad international experience. Holds a PhD degree in Molecular Biology, (Manchester University, UK), MSc in Biophysics and a BSc in Nutrition at the Federal University of Pernambuco (UFPE), Brazil. Has Executive Education in IP and Business Strategy from Harvard Business School (USA), Business and Innovation Management from IMD (Switerzland), Wharton and Duke-LSE (USA).
Diana is the Intellectual Property (IP) Ambassador for Brazil representing the IP Commission of the International Chamber of Commerce (ICC) in Paris (2015-current) and is the Federal District-Sectional representative of the Brazilian IP Association (ABPI) (2015-current).
In Brazil, during 11 years, Diana worked at the National Confederation of Industry (CNI) and it´s National Institute – Euvaldo Lodi being the Coordinator of IP & Bioeconomy and Innovation Manager, respectively being the spoke person for these themes. She designed and implemented the Brazilian IP Program for Industrial Innovation launched in 2010, a Latin American landmark involving extensive propagation and capacity building of IP-related issues, Program that won two national prestigious awards.
In Bioeconomy, Diana designed and implemented three editions of the Bioeconomy Forum in São Paulo in a partnership with Harvard Business Review (2012, 2013 and 2014). This world class initiative became a landmark in the country to discuss the new paradigm for the bio-based economy in the 21st century.
Diana was the author and coordinator of many IP publications: for entrepreneurs, journalists, teachers and instructors, magistrates and exporters. She was also the coauthor of two IP free courses offered by SENAI (The National Service for Industrial Training, part of CNI) with over 500.000 registered students to date.
As the Coordinator of IP and Bioeconomy, Diana was coauthor of two particularly important CNI's documents: “Intellectual Property: Changes in Industry and the New Agenda” and “Bioeconomy: an Agenda for Brazil”. These publications were part of a set of proposal to Brazil´s Presidential Election Candidates in 2014. Each Agenda points out, from the industry point of view, strategic measures required by the Government to foster Brazil´s development and competitiveness.
Prior, Diana worked as Executive Coordinator at Softex Recife (ITC sector) and as visiting lecturer at UFPE and the Pernambuco Catholic Unversity.
Diana has invented the EasiGrid™, a device patented in the US and Germany and industrialized by Jencons Scientific Ltd. She have practical knowledge of the whole Technology-Transfer Process from academia do industry & from idea to the market. Diana has broad experience on IP, Bioeconomy and Innovation as a strategist, planner, project manager and developer;
In her work at 14Bisness, Diana is actively engaged in high level discussions with industry and government leaders about industrial policies, innovation and business strategies. She writes articles, gives interviews for media channels and is an active speaker in events in Brazil and abroad with professional activities in USA, South Korea, Canada, Mexico, Costa Rica, UK, France, Italy, Germany, Portugal, Switzerland, South Africa. In Brazil she has developed business activities in 24 States of the Federation.
With multidisciplinary experience and extensive knowledge, Diana likes to bring fresh perspectives into projects that benefit both company and society.