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José Neves
Name José Neves
Job title CEO

Sector expertise:

José Neves was born in Porto (Portugal) in 1974.

José started coding when he was 8, as so often happens this was because the ZX Spectrum his parents gave him for Christmas didn't come with any games.

Over the years, programming became a passion, and José became proficient in C, C++ and launched his first technology company in 1994, while still studying Economics at FEP (Porto).

José decided to also try his luck in shoe design, having launched Swear in London in 1996.

In 2001, José launched the B Store brand and in 2006 this project received a British Fashion Award.

In addition to Swear and B Store, this shoe business has a number of footwear licenses. This portfolio forms the collective behind SIX London (

All these years, technology and fashion continued to be José's two passions.

In 2007, José Neves came up with a new idea which merged fashion with technology.

Struck by how many amazing independent retailers have a global appeal and how, at the same time, it is so difficult for them to tap the online channel, José thought that if he could unite under one roof the most inspirational boutiques of the world, this would immediately make available an unrivaled range to global consumers, whilst giving these boutiques a win-win business opportunity.

Enter farfetch, a project which hopes to give back to independent fashion boutiques the center stage in fashion they traditionally enjoyed. is a third model in e-tail. It is not a pure e-tailer (like net-a-porter), or a marketplace (like eBay), but rather a multi-channel enabler for a network of the best high-end independent retailers, worldwide.

“For a growing band of top fashion boutiques e-commerce is no longer a great logistics nightmare thanks to” International Herald Tribune (the global edition of the New York Times)

"Fancy scouring the best boutiques in Paris, London and Milan without even needing your passport? is the answer."

José works for


United Kingdom

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