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Herve Auch-Roy
Name Herve Auch-Roy
Organisation  West Coast Entrepreneurial Alliance
Job title

Sector expertise:

High technology professional with a broad Design, Product Marketing and International Business Development experience in complex high performance systems, backed with a strong leadership career in large companies such as IBM Corporation, Thomson MultiMedia, ST Microelectronic, Oki Electric, as well as smaller companies.

My career spans over highly innovative clusters such as California’s Silicon Valley, France’s Silicon Valley (Grenoble-Grésivaudan), and IBM’s Poughkeepsie-Fishkill's Super Computers Technology Development Center in New York State, designing and developing business of high performance systems and semiconductors (video compression, DSP and Microcontrollers based devices and systems, software development tools).

Within the WCE Alliance (, I provide high value added services, leveraging my strong expertise in:
- Consulting services for small companies and startups
- Business development and partnerships
- Channel strategy
- Product marketing, Operational management and Organization
- Exit strategy
- Cultural insight in doing business in North America and Western Europe
- Engineering insight for high technology integrated systems design, support, and user experience

As a volunteer member of the selection committee of the Office for Science and Technology (OST) at the Embassy of France in the USA, I also select the most promising US and French start-up companies as part of the OST programs.

MSEE from the French Conservatoire National des Arts et Metiers (CNAM).
MBA from the American Management and Business Administration Institute and University.
English and French fluent.


Ramona, California
United States

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