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Webinar: Extended Reality Solutions "Digital Twins: Enabling a value added manufacturing metaverse"

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Coventry University and EBN are proud to be partnering up on the webinar series dedicated to the transformative power of innovation through Simulation, Immersive and Experiential Technologies.

New technologies like artificial intelligence and virtual reality are having a big impact on the workforce and economy. There is a huge demand for skills in the design, delivery and day-to-day use of these solutions. The adoption of innovative technologies across industries, including retail, education, disaster management, mobility, healthcare, and manufacturing, has been driven primarily by disruptive business models brought by globalization and digitization. We see the developments of digital tools and new business models in every single industry pushing the borders of how, when, where and what can be experienced.

Extended Reality Solutions “Digital Twins: Enabling a value added manufacturing metaverse”

Our fourth and last webinar with EU|BIC Coventry University will explore the fascinating world of advanced manufacturing technologies such as Digital Twins, Virtual Reality (VR), Augmented Reality (AR), and the Metaverse. In this webinar, we will introduce the a digital twin adoption pathway and demonstrate its application using the Institute for Advanced Manufacturing and Engineering (AME) innovation model to showcase real-world projects and businesses. We will provide an exclusive look at the Hyperbat project and learn how the integration of advanced technologies and the innovation model has supported its success.


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Professor Marcos Kauffman, LLB Hons, FIKE, PhD, is a renowned expert in technology and innovation management, currently serving as the Director of the Institute for Advanced Manufacturing and Engineering (AME) and the Research Centre Director for the Research Centre of Manufacturing and Materials (CMM) at Coventry University. With a strong academic background and over 10 years of experience in senior roles across the UK manufacturing industry, Professor Kauffman has successfully led and delivered numerous cross-disciplinary R&D and business improvement projects.

Joining the AME in 2016 as Innovation and Digital Director, Professor Kauffman has implemented over 20 projects supporting UK firms in various areas, such as Enterprise Resource Planning, Product Lifecycle Management, Manufacturing Execution Systems, and Knowledge Management Systems. His work has spanned various sectors and disciplines, integrating academic research with practical industry solutions. Throughout his career, Professor Kauffman has demonstrated a commitment to mentorship, having personally trained and coached over 200 staff members in strategic thinking, collaborative problem solving, and facilitation techniques. Since 2019, he has led the development of various initiatives at the AME and CMM, creating trans-disciplinary efforts to address real challenges and deliver tangible impact across the UK industry.

Nick Hugill is Lead system engineer at Hyperbat. Nick joined the AME as an undergraduate in 2014, graduating to. become a Manufacturing Engineer at Unipart Powertrain Applications.

At UPA, Nick implemented multiple manufacturing lines for fuel carrying automotive components, becoming increasingly involved and interested in the application of digital technology.

Nick starting working with Hyperbat in 2019 to deliver their digital strategy hand has since become the Lead Systems Engineer, guiding the development and deployment of digital solutions to support operational performance.


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