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Can a company make profit & act in a responsible way?The Blueprint for Change Programme showcase

To help to bring RRI to life, the RRI Tools project has identified eight showcases, which are good examples of RRI in practice. We will introduce you to each of these, explaining what it is and why they are good representatives of RRI. Below the showcase developed by Sheena Laursen (Experimentarium, RRI Tools Hub Coordinator for Denmark) on Novo Nordisk Blueprint for Change Programme. 

The Blueprint for Change Programme is a series of business cases that aim to identify the drivers of shared value creation, measure realised benefits for both society and the organisation, and share this information with stakeholders. One of the cases that was conducted is a case on how Novo Nordisk is working on changing diabetes in Indonesia. This showcase is based on the information and the activities that were developed and conducted in Indonesia.

Novo Nordisk is a global healthcare company with more than 90 years of innovation and leadership in diabetes care. Novo Nordisk drives change to defeat diabetes and other serious chronic conditions. Headquartered in Denmark, Novo Nordisk employs approximately 41,000 people in 75 countries and markets its products in more than 180 countries.

?The Triple Bottom Line (TBL)is a key element of the company’s values-based management system formalised in the Novo Nordisk Way. It is based on the belief that a healthy economy, environment, and society are fundamental to long-term business success, which is why social, financial and environmental considerations must be taken into account when decisions are made and the solutions that are reached must generate shared value.

In order to address the social challenges of our time, cross-disciplinary and intersectoral collaboration in research and innovation is required. Although many would support this claim, it remains to be seen who would put this into practice and what type of results such collaboration could yield. The Blueprint for Change Programme describes key points of collaboration between industry, research, local and national partners in Indonesia, with the aim to provide insight on how to put RRI into practice.

The programme aims to enhance the understanding of how Novo Nordisk creates value through its Triple Bottom Line business principle that take social, financial and environmental considerations into account when making decisions.

The learning outcomes and key challenges that are discussed within this showcase are:

  • A broader discussion of the ‘value’ definition
  • How addressing societal issues can lead to measurable and sustainable value creation for the society and all partners involved
  • How to create and sustain long term cross sector partnerships
  • How private sector can be a valuable partner in solving societal issues by taking decision in a financially, socially and environmentally responsible way.

Today, many stakeholders in society have heightened expectations of business when it comes to demonstrating genuine initiative, innovation and leadership on some of the world’s most pressing sustainability challenges such as climate change, poverty, health and nutrition. A growing number of business leaders now recognise the importance of embedding sustainability in their operations if they are to thrive, attract the best employees, build a strong customer base and enhance their licence to operate.

Creating shared value is an idea that many companies have embraced as a strategy for successful expansion. As the philosophy goes, societal needs define markets and companies that do business in a way that benefits society can create a profitable cycle for both. Many of the process requirements that are defined in the RRI Tools project are quite evident in the working processes within Novo Nordisk and within the Blueprint for Change Programme and examples of these are presented in the showcase.

If you want to know more, read the full training showcase document and a PowerPoint presentation about it.

Read the full blog article here and follow us on Twitter @RRITools


Published on 21-07-2016 00:00 by Chiara Davalli. 2920 page views

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