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Personalised Training on Cross Border e-Commerce

The idea behind PECOS4SMEs is the implementation of a personalised training system for SMEs to improve their e-Commerce skills and be in position to reap the benefits of Internet as a revenue channel.The aim is to offer personalised training to SMEs on cross border e-Commerce strategies capitalising on the use of social media to approach consumers, SEO/SEM techniques and tools, the adoption of features that will make their websites more friendly to the foreign consumer (e.g. usability, personalised products, transparency, security, delivery/return options, etc.), Web 2.0, etc.Following the completion of the training, SMEs will be in position to implement a personalised e-Commerce strategy.

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Project details
Project duration: 01 Oct 2012 to 01 Oct 2014
Project funded by Lifelong Learning
Project type: International Project
Eligible countries: All Countries
EBN Project Manager

Raffaele Buompane

Project added on 02-05-2014 20:06 by Raffaele Buompane. 21021 page views

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