Webinar: Internationalisation Opportunities between Europe, the U.S.A. and Canada

Exploring Global Markets

In an increasingly complex and fragmented global environment, internationalisation requires more than traditional market-entry strategies. Companies need new, integrated approaches that combine technological readiness, cultural understanding, and ecosystem collaboration. Enterprise Support Organisations (ESOs) play a critical role in guiding companies through this process and must be equipped with methodologies that enable sustainable and impact-driven international growth.

Internationalisation Opportunities between Europe and the U.S.A. and Canada

In the third webinar of our series dedicated to internationalisation, we explore innovation ecosystems, cooperation programmes, and partnership opportunities between Europe, the U.S.A. and Canada.

When: 1 December, from 15h to 17h CET

Expected Outcomes

• Understand how innovative approaches can be used as practical tools for internationalisation
• Gain insights into regional innovation ecosystems and collaboration models
• Learn how to support companies in co-creating and scaling solutions across borders
• Strengthen their capacity to connect European companies with international partners

Agenda

15:00 – 15:10 | Setting the scene: EBN’s approach to Internationalisation  

Why does Internationalisation matter?  

• EBN’s strategic commitment to scaling while ensuring sustainability. 

• The China ecosystem discovery visit: takeaways and future perspectives  

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15:10 – 15:30 | Keynote speech:  The power of networks for international collaboration

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15:30 – 15:50 | Canada as a gateway and testing ground  

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15:50 – 16:10  | U.S. soft-landing pathways for effective market expansion 

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16:10 – 16:30 | Best practices from the EU|BIC community 

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16:30 – 17:00 | Open Forum and idea-sharing