This site uses cookies to provide you with a better browsing experience. Find out more about our cookie policy and how to change the setting on your browser.
  +32 2 772 8900


Please wait...




WEBINAR | Introduction to market analysis

From 16:00 to 17:00
Location: GoToWebinar, Online

EBN Member, bwcon GmbH, is organising the next InvestHorizon's webinar taking place on October 17th at 4 p.m.

The webinar will show how marketing strategies are integrated in a timely and targeted manner for target group definition and customer approach:

Introduction to market analysis - How to assess the effects of marketing actions on the customer and on the competition to making pricing and product decisions.


What will be covered:

  • What is marketing? - Marketing vs. Sales or pull vs. push
  • Why do we need marketing and how should it be done?
  • From early stage to scale up - Does my marketing strategy change?

Target audience:

Any entrepreneur, or individual interested in joining an insightful discussion about the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers.

About the speaker:

The webinar will be delivered by Moritz Stahl – Business Development Consultant at bwcon GmbH

Moritz Stahl is working in the field of advising and accompanying high-tech start-ups, scale-ups and SMEs along the entire value chain. In addition to the substantive support in the area of venture development, Moritz Stahl supports the founders in the choice and application for relevant funding opportunities as well as the preparation regarding the merge of founders and investors for capital acquisition. He holds a Master’s degree in Service Marketing, Service-Design and Innovationsmanagement from Pforzheim Business School and is PhD candidate in information technologies and its application in management, architecture and geophysics at LaSalle Ramon Llull University Barcelona

Associated project: INVESTHORIZON
Associated member: bwcon GmbH
Published on 08-10-2019 00:00 by Marta Gomez Andres. 898 page views

Back to Event list
EBN Newsletter
Our Next Events
Our Publications
Our Network
Sector Specialisation

Vertical Sectors

Cross-cutting Themes


 Recent Tweets