Karl Smyth is an Irish art director, designer, illustrator, and creative problem solver. After graduating from IADT, he worked in and serviced several advertising and design agencies in his native Ireland, but now lives in Coimbra, Portugal. He is creative director at iClio, and also works with his private client-base in Ireland, Portugal, the Netherlands, UK, Germany, Japan, Sweden, and Spain.
His main areas include:
• Art direction
• Advertising Concepts
• Graphic design
• English-language copywriting and editing.
• Directing and Producing radio and TV commercials
Past clients have included: Apple, Coca-Cola, Guinness, Ericsson, McDonalds, Microsoft, Motorola, Ogilvy & Maher, Olympus, Sony, Bank of Ireland, Ulster Bank, Yoplait, Brennans Bakeries, Dawn Foods, Diabetes Ireland, Football Association of Ireland, Glanbia, and various Government agencies.
He has also art directed plays and animated TV shows. Karl has also won national and international advertising awards, been mentioned in the World Press Photo annual and had exhibitions of photography and illustration.